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Siebel Scholars Foundation
1300 Seaport Blvd., Suite 400
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(650) 299-5260

2003 - Laura Bennett

“Pet insurance” isn’t what came to Laura Bennett’s mind when she dreamed about starting her own company during business school.  But when three of her Wharton classmates asked her to join their business plan competition team, given her 12 years of experience at Canada Life Assurance Company, Laura agreed.  One business plan competition win and six years later, Laura is the CEO and CFO of Embrace Pet Insurance, which offers a suite of pet insurance products that can be easily tailored to fit pet owners’ needs.

Laura and her co-founder, Alex Krooglik, built Embrace Pet Insurance based on an actuarial model previously only found in the auto and homeowners insurance market.  They innovated by pricing Embrace’s products by applying general principles of actuarial science—leveraging Laura’s actuarial and accounting training in consultation with veterinary clinics.  The company took its first round of venture capital in 2008.  In 2009 alone, Embrace doubled its policies, tripled its sales in the latter part of the year, and grew from seven to 17 employees. 

In addition to her work at Embrace, Laura is an Actuary with a CFA designation, and a mother of two young girls.  And, as you might expect, she is the proud pet parent of a cat named Lily, and 2 gray tabby kittens, Rocket and Rosie.